Review Heineken Experience Ticket in Amsterdam
While at the birth place of Heineken®, make sure to drop by the original Heineken® brewery and get a taste of the Heineken Experience. One of Amsterdam's most popular locations, the old brewery is located at the heart of the city, and was producing Heineken® beer until 1988. In 2001, it reopened its doors to the world as a museum, which you can now visit without having to wait in line with your fast track entry tickets from Klook. Go on a self-guided walk through the old factory and learn about the history of Heineken® and how this small, Dutch brewery became the world’s most premium brand of beer. Enjoy this fun and interactive experience, where you can watch old commercials, learn what exactly goes into each bottle of Heineken® by tasting, touching, and smelling the key elements individually, and even indulging in a Heineken® tasting session. Plus, at the end of the Heineken® Brewery Tour, enjoy two complimentary drinks in the Best ‘Dam Bar - the perfect way to end a tour about beer.
Wai ********
Fantastic
2026-03-23 14:13
Product: Heineken® Experience Ticket
I was very happy to visit the brewery and enjoy the various Heineken beers. Whether you had a ticket or not, everyone lined up in the same queue first. After entering the main hall, if you didn't have a ticket, you could buy one on the spot. If you had a ticket, you could continue queuing directly. At the same time, you could go to the cloakroom to store your luggage for free. We stored all our winter down jackets, beanies, and backpacks. Afterwards, they began explaining the history, ingredients, and brewing process of the beer. The package already included two beers; the first was after bottling, and the second was at the last station. After finishing the second beer, you could then proceed to the souvenir shop and leave.
IWATA *******
Fantastic
2025-09-20 09:05
Product: Heineken® Experience Ticket
Experience: This museum is located in the former Heineken brewery. The exhibits take you through the following:
The history of Heineken from its founding → A tour of the former facilities → A video presentation recreating the beer brewing process → Heineken tasting → A dance, karaoke, and photo area → An F1 exhibit → A bar where you can drink two Heinekens.
Cost: A single tour cost around ¥4000, but considering this includes two (plus one extra) Heineken samples, it's not too expensive.
Service: I arrived a little late for my reservation, but they didn't mind and happily let me in. The exhibits and experiences were extensive, and I was able to learn about the appeal of Heineken without getting bored.
Ease of booking on Klook: It was very easy to book. The times were also set in detail.
This is a must-see museum for beer lovers. Be sure to stop by when you go to the Netherlands!
Pieter **********
Fantastic
2024-08-02 12:28
Product: Heineken® Experience Ticket
### Review of the Heineken Experience in Amsterdam
The Heineken Experience in Amsterdam is a must-visit for beer enthusiasts and anyone interested in the fascinating world of brewing. Housed in the original Heineken brewery in the city's vibrant center, this attraction offers a deep dive into the rich history and brewing process of one of the world's most famous beers.
#### Interactive and Educational Tour
**Heritage Building:** The journey begins in the beautiful historic building where Heineken was first brewed in 1867. The well-preserved structure combines original elements with modern touches, creating a dynamic space where history meets contemporary design.
**Brewing Process:** The tour is highly interactive and educational, engaging visitors at every step. From the brewing vats to the bottling and distribution, each phase of the beer-making process is explained in detail. Interactive displays allow visitors to touch, smell, and see the ingredients that go into making a Heineken, enhancing the learning experience.
**Multimedia Presentations:** The use of multimedia throughout the tour is impressive. Videos, holographic displays, and interactive screens make the history of Heineken and its global reach come alive. These elements keep the tour vibrant and fast-paced, ensuring that there's never a dull moment.
#### Engaging Experiences
**Tasting Sessions:** A highlight of the Heineken Experience is the beer tasting sessions. Led by knowledgeable staff, these sessions teach visitors how to savor beer like a true connoisseur. Sampling different stages of beer from raw to finished product provides insight into how each ingredient influences the overall flavor.
**Brew U Ride:** The Brew U ride is a fun and innovative part of the tour, where visitors can experience the brewing process from a beer's perspective. This simulation ride is both amusing and informative, adding a unique twist to the traditional brewery tour.
#### Social and Relaxing Atmosphere
**Bar Area:** After the tour, visitors are welcomed into a stylish bar area where they can relax and enjoy a pint of Heineken. The atmosphere here is convivial, making it a great place to socialize with fellow visitors or simply unwind after the tour.
**Rooftop Terrace:** The rooftop terrace offers stunning views of Amsterdam and is the perfect spot to enjoy a fresh Heineken. It's a pleasant surprise and a fantastic way to end the tour, especially on a sunny day.
#### Visitor Amenities
**Gift Shop:** The Heineken Experience also features a well-stocked gift shop where visitors can purchase exclusive Heineken merchandise, from clothing to customized bottles. It's ideal for picking up souvenirs that are a notch above typical gift items.
**Efficient and Friendly Staff:** The staff at the Heineken Experience are enthusiastic and helpful, ready to answer questions and ensure that visitors have a memorable time. Their passion for the brand and its history is evident, adding a personal touch to the experience.
### Conclusion
The Heineken Experience is a brilliantly executed attraction that offers more than just a peek into the making of a world-famous beer. It's an educational, enjoyable, and engaging activity that combines history with interactive fun. Whether you're a beer lover or simply curious about the iconic Heineken brand, this experience is worth the visit. It provides a unique blend of entertainment and information that captivates visitors from start to finish, leaving them with a greater appreciation for one of the world's most beloved beers.
Raea *******
Fantastic
2025-10-28 14:19
Product: Heineken® Experience Ticket
It was so much fun learning how Heineken started and how they brew their beer! The factory is massive, and the interactive activities inside make the experience even more enjoyable. The beer itself tastes so much better here than in other parts of the world, fresh, smooth, and truly authentic.
Tsang ********
Fantastic
2026-05-03 17:11
Product: Heineken® Experience Ticket
Good viewing experience. Knowing Heineken history and brewing process. 2 glasses of beers are included. Proost.
Klook User
Fantastic
2024-11-27 14:34
Product: Heineken® Experience Ticket
This tour was very cool! A few beers are included in the price which is absolutely great value for money. the staff are all very knowledgeable and the theatrics are very cool.
Eddie ************
Fantastic
2025-04-05 19:17
Product: Heineken® Experience Ticket
Is a nice place to leave about Heineken history. Specially the production of beer. how much water and the temperature can change the favorite
Klook User
Fantastic
2024-08-19 23:55
Product: Heineken® Experience Ticket
it's a fun experience you should at least have once when visiting Amsterdam. at around 20 euros price point, the whole experience they provide is quite worth it and enjoyable. the rooftop experience is decent and can be avoided if you have already explored Amsterdam Skyline from another high point.
Ho *******
Fantastic
2025-04-01 13:12
Product: Heineken® Experience Ticket
This is a good travel experience, one of the city center itineraries, and you can arrange to go later, drink beer and then go to a nearby restaurant to drink
Klook User
Fantastic
2024-06-30 04:25
Product: Heineken® Experience Ticket
What a great experience! There was a lot of interaction on site, and the staff were very enthusiastic. The highlight at the end was drinking Heineken. It is really recommended to buy it together with the cruise ship at the end. If you go out and buy it on the spot, it will be more expensive.
While at the birth place of Heineken®, make sure to drop by the original Heineken® brewery and get a taste of the Heineken Experience. One of Amsterdam's most popular locations, the old brewery is located at the heart of the city, and was producing Heineken® beer until 1988. In 2001, it reopened its doors to the world as a museum, which you can now visit without having to wait in line with your fast track entry tickets from Klook. Go on a self-guided walk through the old factory and learn about the history of Heineken® and how this small, Dutch brewery became the world’s most premium brand of beer. Enjoy this fun and interactive experience, where you can watch old commercials, learn what exactly goes into each bottle of Heineken® by tasting, touching, and smelling the key elements individually, and even indulging in a Heineken® tasting session. Plus, at the end of the Heineken® Brewery Tour, enjoy two complimentary drinks in the Best ‘Dam Bar - the perfect way to end a tour about beer.
Wai ********
Fantastic
2026-03-23 14:13
Product: Heineken® Experience Ticket
I was very happy to visit the brewery and enjoy the various Heineken beers. Whether you had a ticket or not, everyone lined up in the same queue first. After entering the main hall, if you didn't have a ticket, you could buy one on the spot. If you had a ticket, you could continue queuing directly. At the same time, you could go to the cloakroom to store your luggage for free. We stored all our winter down jackets, beanies, and backpacks. Afterwards, they began explaining the history, ingredients, and brewing process of the beer. The package already included two beers; the first was after bottling, and the second was at the last station. After finishing the second beer, you could then proceed to the souvenir shop and leave.
IWATA *******
Fantastic
2025-09-20 09:05
Product: Heineken® Experience Ticket
Experience: This museum is located in the former Heineken brewery. The exhibits take you through the following:
The history of Heineken from its founding → A tour of the former facilities → A video presentation recreating the beer brewing process → Heineken tasting → A dance, karaoke, and photo area → An F1 exhibit → A bar where you can drink two Heinekens.
Cost: A single tour cost around ¥4000, but considering this includes two (plus one extra) Heineken samples, it's not too expensive.
Service: I arrived a little late for my reservation, but they didn't mind and happily let me in. The exhibits and experiences were extensive, and I was able to learn about the appeal of Heineken without getting bored.
Ease of booking on Klook: It was very easy to book. The times were also set in detail.
This is a must-see museum for beer lovers. Be sure to stop by when you go to the Netherlands!
The history of Heineken from its founding → A tour of the former facilities → A video presentation recreating the beer brewing process → Heineken tasting → A dance, karaoke, and photo area → An F1 exhibit → A bar where you can drink two Heinekens.
Cost: A single tour cost around ¥4000, but considering this includes two (plus one extra) Heineken samples, it's not too expensive.
Service: I arrived a little late for my reservation, but they didn't mind and happily let me in. The exhibits and experiences were extensive, and I was able to learn about the appeal of Heineken without getting bored.
Ease of booking on Klook: It was very easy to book. The times were also set in detail.
This is a must-see museum for beer lovers. Be sure to stop by when you go to the Netherlands!
Pieter **********
Fantastic
2024-08-02 12:28
Product: Heineken® Experience Ticket
### Review of the Heineken Experience in Amsterdam
The Heineken Experience in Amsterdam is a must-visit for beer enthusiasts and anyone interested in the fascinating world of brewing. Housed in the original Heineken brewery in the city's vibrant center, this attraction offers a deep dive into the rich history and brewing process of one of the world's most famous beers.
#### Interactive and Educational Tour
**Heritage Building:** The journey begins in the beautiful historic building where Heineken was first brewed in 1867. The well-preserved structure combines original elements with modern touches, creating a dynamic space where history meets contemporary design.
**Brewing Process:** The tour is highly interactive and educational, engaging visitors at every step. From the brewing vats to the bottling and distribution, each phase of the beer-making process is explained in detail. Interactive displays allow visitors to touch, smell, and see the ingredients that go into making a Heineken, enhancing the learning experience.
**Multimedia Presentations:** The use of multimedia throughout the tour is impressive. Videos, holographic displays, and interactive screens make the history of Heineken and its global reach come alive. These elements keep the tour vibrant and fast-paced, ensuring that there's never a dull moment.
#### Engaging Experiences
**Tasting Sessions:** A highlight of the Heineken Experience is the beer tasting sessions. Led by knowledgeable staff, these sessions teach visitors how to savor beer like a true connoisseur. Sampling different stages of beer from raw to finished product provides insight into how each ingredient influences the overall flavor.
**Brew U Ride:** The Brew U ride is a fun and innovative part of the tour, where visitors can experience the brewing process from a beer's perspective. This simulation ride is both amusing and informative, adding a unique twist to the traditional brewery tour.
#### Social and Relaxing Atmosphere
**Bar Area:** After the tour, visitors are welcomed into a stylish bar area where they can relax and enjoy a pint of Heineken. The atmosphere here is convivial, making it a great place to socialize with fellow visitors or simply unwind after the tour.
**Rooftop Terrace:** The rooftop terrace offers stunning views of Amsterdam and is the perfect spot to enjoy a fresh Heineken. It's a pleasant surprise and a fantastic way to end the tour, especially on a sunny day.
#### Visitor Amenities
**Gift Shop:** The Heineken Experience also features a well-stocked gift shop where visitors can purchase exclusive Heineken merchandise, from clothing to customized bottles. It's ideal for picking up souvenirs that are a notch above typical gift items.
**Efficient and Friendly Staff:** The staff at the Heineken Experience are enthusiastic and helpful, ready to answer questions and ensure that visitors have a memorable time. Their passion for the brand and its history is evident, adding a personal touch to the experience.
### Conclusion
The Heineken Experience is a brilliantly executed attraction that offers more than just a peek into the making of a world-famous beer. It's an educational, enjoyable, and engaging activity that combines history with interactive fun. Whether you're a beer lover or simply curious about the iconic Heineken brand, this experience is worth the visit. It provides a unique blend of entertainment and information that captivates visitors from start to finish, leaving them with a greater appreciation for one of the world's most beloved beers.
The Heineken Experience in Amsterdam is a must-visit for beer enthusiasts and anyone interested in the fascinating world of brewing. Housed in the original Heineken brewery in the city's vibrant center, this attraction offers a deep dive into the rich history and brewing process of one of the world's most famous beers.
#### Interactive and Educational Tour
**Heritage Building:** The journey begins in the beautiful historic building where Heineken was first brewed in 1867. The well-preserved structure combines original elements with modern touches, creating a dynamic space where history meets contemporary design.
**Brewing Process:** The tour is highly interactive and educational, engaging visitors at every step. From the brewing vats to the bottling and distribution, each phase of the beer-making process is explained in detail. Interactive displays allow visitors to touch, smell, and see the ingredients that go into making a Heineken, enhancing the learning experience.
**Multimedia Presentations:** The use of multimedia throughout the tour is impressive. Videos, holographic displays, and interactive screens make the history of Heineken and its global reach come alive. These elements keep the tour vibrant and fast-paced, ensuring that there's never a dull moment.
#### Engaging Experiences
**Tasting Sessions:** A highlight of the Heineken Experience is the beer tasting sessions. Led by knowledgeable staff, these sessions teach visitors how to savor beer like a true connoisseur. Sampling different stages of beer from raw to finished product provides insight into how each ingredient influences the overall flavor.
**Brew U Ride:** The Brew U ride is a fun and innovative part of the tour, where visitors can experience the brewing process from a beer's perspective. This simulation ride is both amusing and informative, adding a unique twist to the traditional brewery tour.
#### Social and Relaxing Atmosphere
**Bar Area:** After the tour, visitors are welcomed into a stylish bar area where they can relax and enjoy a pint of Heineken. The atmosphere here is convivial, making it a great place to socialize with fellow visitors or simply unwind after the tour.
**Rooftop Terrace:** The rooftop terrace offers stunning views of Amsterdam and is the perfect spot to enjoy a fresh Heineken. It's a pleasant surprise and a fantastic way to end the tour, especially on a sunny day.
#### Visitor Amenities
**Gift Shop:** The Heineken Experience also features a well-stocked gift shop where visitors can purchase exclusive Heineken merchandise, from clothing to customized bottles. It's ideal for picking up souvenirs that are a notch above typical gift items.
**Efficient and Friendly Staff:** The staff at the Heineken Experience are enthusiastic and helpful, ready to answer questions and ensure that visitors have a memorable time. Their passion for the brand and its history is evident, adding a personal touch to the experience.
### Conclusion
The Heineken Experience is a brilliantly executed attraction that offers more than just a peek into the making of a world-famous beer. It's an educational, enjoyable, and engaging activity that combines history with interactive fun. Whether you're a beer lover or simply curious about the iconic Heineken brand, this experience is worth the visit. It provides a unique blend of entertainment and information that captivates visitors from start to finish, leaving them with a greater appreciation for one of the world's most beloved beers.
Raea *******
Fantastic
2025-10-28 14:19
Product: Heineken® Experience Ticket
It was so much fun learning how Heineken started and how they brew their beer! The factory is massive, and the interactive activities inside make the experience even more enjoyable. The beer itself tastes so much better here than in other parts of the world, fresh, smooth, and truly authentic.
Tsang ********
Fantastic
2026-05-03 17:11
Product: Heineken® Experience Ticket
Good viewing experience. Knowing Heineken history and brewing process. 2 glasses of beers are included. Proost.
Klook User
Fantastic
2024-11-27 14:34
Product: Heineken® Experience Ticket
This tour was very cool! A few beers are included in the price which is absolutely great value for money. the staff are all very knowledgeable and the theatrics are very cool.
Eddie ************
Fantastic
2025-04-05 19:17
Product: Heineken® Experience Ticket
Is a nice place to leave about Heineken history. Specially the production of beer. how much water and the temperature can change the favorite
Klook User
Fantastic
2024-08-19 23:55
Product: Heineken® Experience Ticket
it's a fun experience you should at least have once when visiting Amsterdam. at around 20 euros price point, the whole experience they provide is quite worth it and enjoyable. the rooftop experience is decent and can be avoided if you have already explored Amsterdam Skyline from another high point.
Ho *******
Fantastic
2025-04-01 13:12
Product: Heineken® Experience Ticket
This is a good travel experience, one of the city center itineraries, and you can arrange to go later, drink beer and then go to a nearby restaurant to drink
Klook User
Fantastic
2024-06-30 04:25
Product: Heineken® Experience Ticket
What a great experience! There was a lot of interaction on site, and the staff were very enthusiastic. The highlight at the end was drinking Heineken. It is really recommended to buy it together with the cruise ship at the end. If you go out and buy it on the spot, it will be more expensive.
